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4.19 - 6.21
ABSTRACT
Working for TCA as a freelance designer, I had a chance to undertake a variety of creative tasks and closely work with a team of talented fashion designers. In my role, I was responsible for visual communication, production of digital assets, photography for social platforms and press releases, as well as filming content for Amazon and Youtube. During my time at TCA, I had a unique opportunity to truly capitalize on my interdisciplinary skills and attune my workflow to collaborating across various environments. The following is a selection of work consisting of photography, graphic and media design.
Working for TCA as a freelance designer, I had a chance to undertake a variety of creative tasks and closely work with a team of talented fashion designers. In my role, I was responsible for visual communication, production of digital assets, photography for social platforms and press releases, as well as filming content for Amazon and Youtube. During my time at TCA, I had a unique opportunity to truly capitalize on my interdisciplinary skills and attune my workflow to collaborating across various environments. The following is a selection of work consisting of photography, graphic and media design.
PROCESS
Origins and context; Rooted in architectural planning as a mean to determine the most efficient pathway based on the natural human footfall traffic is contemporarily exploited in UX and UI. This prim emphasise on tracking human movements pushed me to engaged with long-exposure photography in an effort to capture how students move around studio space and interact with its surroundings. Interested in further exploring the subject I started to examine invisible desire lines of a human organism aiming to make the design of natural systems apparent. I relayed on MRI scans and projection mapping to display the desire lines of the neurological and circulatory system.
Origins and context; Rooted in architectural planning as a mean to determine the most efficient pathway based on the natural human footfall traffic is contemporarily exploited in UX and UI. This prim emphasise on tracking human movements pushed me to engaged with long-exposure photography in an effort to capture how students move around studio space and interact with its surroundings. Interested in further exploring the subject I started to examine invisible desire lines of a human organism aiming to make the design of natural systems apparent. I relayed on MRI scans and projection mapping to display the desire lines of the neurological and circulatory system.
GMD
PHOTOGRAPHY
ART DIRECTION
OUTCOME
The final outcome is a series of images capturing internal and external desire lines. The mapped scans provide the insides of the most efficient pathways for the distribution of fluids and information within the human body and make them visible and traceable. The attached lights on individuals working in a shared workspace provide a case study of how people navigate their movements in relation to each other.
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