HOLIDAYS IN ITALY

‘24

Digital manipulation of an image from my holiday album.

T. PRIESTLY X
MIGHTY HOOPLA

‘22

Art Direction and graphic / motion design for artist
T. Priestly and his opening set at the mainstage of Mighty Hoopla Festival in 2022.

From abstract animations created for his entire set to promotional materials and social media assets, the project was an example of the complex and interdisciplinary body of work that landed itself in The Guardian's international coverage of that week.

INVISIBLE MODEL

‘24

Mockup of a campaign concept for the
new launch of Kurt Geiger jewellery.

MEGGER v1

‘19

Memory lost ? Confusion ?? Anti-Affordance ???

KG VEGAN RANGE

‘21

Graphic treatment for a new vegan boots range. The imagery choices reflect the focus on nature, the origin of the leather ( cactus ) and the brands connection to london.

One of the typography options also introduces a new serif font, which later on became a part of the brands many projects.

AR FILTER

‘21

For this project, I created a 3D model of the newest range of KG sunglasses in blender. Utilised the final renders to create an ar filter in spark ar studio. With the completed filter I've created a series of videos / images in the national gallery with some of the most iconic pieces of art wearing the brand new KG accessories.

‘20

Selection of GD from proposal and education materials created for Science Museum Lates Event. The strict layout and typography choices reflected the technical nature of the installation and provided a comprehensive guide to understanding its origin and purpose. The entire process book had over 100 pages.

LULU TRAVEL

‘24

Campaign for lulu guinness luggage range. I designed
a library of stickers, stamps and icons that reflected
the brand codes in a playful, lulu way.

The decision to rely only on already available e-com images to create this project allavient the production costs and kept the development completely in-house.

SHOREDTICH COLLECTION

‘21

Art Direction, production, and graphic treatment of the Shoreditch Collection mini-campaign. I was working closely with the Creative Director and photographer to create and deliver a cohesive capsule campaign.
I also created lofi video content that supported the still imagery on socials and digital channels.

LIPS

‘23

Campaign for lulu guinness celebrating their most iconic lip clutches. This series of digital collages puts the bags on the forefront of famous monuments or historical events making a playful statement on the influence of the brand.

LONDON TAKEOVER

‘22

Digital collages of models and products from Kurt Geiger's recent campaign, overtaking some of the most iconic places in London. The series was created for social platforms as a way of bumping up engagement and gaining new followers.

EXPENDED CINEMA

‘19

Process book for an art installation titled ' Come a bit closer and get to know me better' ( selection ). This small A4 booklet explains the context and the 'making of' a project for my expanded cinema unit at UAL.

It is a collection of references, exploration and records of the prototyping efforts and their outcomes.

BLACK FRIDAY

‘24

Visual identity for the Black Friday campaign and its alternatives. The art direction emphasised products in black leather, the iconic Lulu stripes and simple composition with the bag as a focal point.

Assets covered Web, Affiliates, PPC and Paid Socials in still and animated formats.

LULU’S MATCHMAKING AGENCY

‘23

Visual identity for Lulu's Matchmaking Agency - a space designed to help you find the one. I created variations of icons, typography and layouts inspired by Jackie Magazine ( especially during the decade of its peak popularity in the 70s ), with a colour pallet complementary to the campaign imagery shoot priory.

The extent of the project included a separate
landing page, digital assets, a press release, a
lookbook and an interactive quiz designed to
help you find your perfect bag.

‘21

4 options for a WWD print issue, celebrating the anniversary of Kurt Geiger's partner Norsdstrum.

‘20

Logo design for a collaboration with crocs.

WORK

CONTACT

Wojciech F. Synak is an interdisciplinary designer and AN ARTIST based in London.

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Wojciech F. Synak is an interdisciplinary designer
and AN ARTIST based in London.